Contextual Advertising

Definition & Meaning

Last updated 4 month ago

What is Contextual Advertising?

itMyt Explains Contextual Advertising:

Contextual marketing is a Form of Online Advertising that presentations ads on Websites based totally on the Keywords, content or Theme of the website. It is a focused Advertising technique this is generally used in ads on blogs, web sites and different Online Media. Contextual advertising is likewise used by Search Engines like Google and yahoo to display advertisements primarily based on searched keywords or phrases.

Contextual advertising is also known as contextual marketing.

What Does Contextual Advertising Mean?

Contextual advertising and marketing commonly permits an advertiser to show commercials primarily based on the hobbies or commonly Accessed challenge count of the user. Contextual marketing works whilst a vacationer enters a webpage — by the use of the content, context, key phrases and subject count of the website, the ad Networks show ads which are related to it. For example, on a website approximately tv, the contextual advertising will most possibly display commercials from TV manufactures, suppliers, on-line electronics shops, tv applications and similar products and services.

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