Pay according to click on (PPC) is a web Advertising Model in which revenue is earned through qualifying subsidized click-thru advertisements. PPC is a seek marketing aspect wherein advertisers bid on relevant key phrases.
Online publishers usually sell advertising on a cost consistent with affect (CPI or CPM) basis to reduce dangers. Most on-line publishers aren't capable of sell all commercials in this fashion. Thus, as a minimum some ad stock Components are bought via PPC.
PPC and fee per click on (CPC) are basically synonymous but have a slight nuance. Some recollect PPC the general enterprise term that refers to paid visitors, at the same time as CPC refers to unique click costs. In other words, Google is the most important PPC industry participant, vs. 25 cents paid on a particular CPC ad.
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