Acronyms Definition & Meaning

Last updated 4 month ago

What does IMC stand for?

What does the abbreviation IMC mean?

itMyt Explains IMC stands for what:

Integrated Marketing Communications (IMC) blends diverse promotional tools and communications/Advertising and marketing/advertising services and techniques to maximize income. IMC is in the end accomplished thru concise and Constant messaging that fosters familiarity and purchaser affiNity. Effective IMC messages and images are meaningful and useful to purchasers, and messaging and branding Consistency – a verified IMC concept – yield Client pride and loyalty.

Integrated Marketing Communications

IMC combines a whole lot of advertising and advertising principles and theories and may be challenging because it has more than one running Components.

IMC advantages include:

  • Cost containment
  • Increased communication between departments and companies
  • Customer delight
  • Increased sales of services and products

An essential IMC component is the development of a finely-tuned advertising inFormation gadget with accurate and thorough patron Databases that are used to facilitate telesales, on line direct advertising campaigns and income activities. IMC Records sySTEMs identify, collect and share vital department and company information. While speaking to large target audiences, IMC techniques and gear generate leads and offer present customers with well timed reminders, up-to-date Data and special offers.

A well-oiled IMC cooperative integrates manufacturing, finance, Distribution and communications, which work toward attaining common Business goals. Online IMC activities encompass e-advertising campaigns, pay-in line with-click (PPC) abilities, seo (SEO), banner commercials, blogging and micro-running a blog, Electronic Mail advertising, radio/TV/Internet commercials and Podcasts.

Either of the following IMC processes is value effective, depending on the scale of an employer:

  • Hire one agency to handle every IMC aspect.
  • Share snap shots and images among departments for online or Offline booths, advertising and marketing, advertising and sales collateral.

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